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In 2007, Google launched „AdSense for Mobile“, taking advantage of the emerging mobile advertising market. Google expanded its search services to include shopping (launched originally as Froogle in 2002), finance (launched 2006), and flights (launched 2011). Google indexes billions of web pages to allow users to search for the information they desire through the use of keywords and operators. In August 2024, Google would lose a lawsuit which started in 2020 in lower court, as it was found that the company had an illegal monopoly over Internet search.

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In addition to its own algorithms for understanding search requests, Google uses technology from its acquisition of DoubleClick, to project user interest and target advertising to the search context and the user history. Google also hosts Google Books, which allows users to search books in its database and shows limited previews, or the full book when allowed. According to comScore market research from November 2009, Google Search is the dominant search engine in the United States market, with a market share of 65.6%. In September 2021, the Australian government announced plans to curb Google’s capability to sell targeted ads, claiming that the company has a monopoly on the market harming publishers, advertisers, and consumers.

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• In March 2024, a former Google software engineer and Chinese national named Linwei Ding was accused of stealing confidential artificial intelligence information from the company and handing it to Chinese corporations.
• In February 2010, Google announced the Google Fiber project, with experimental plans to build an ultra-high-speed broadband network for 50,000 to 500,000 customers in one or more American cities.
• Google has been criticized for continuing to collect location data from users who had turned off location-sharing settings.
• In February 2010, the Federal Energy Regulatory Commission granted Google an authorization to buy and sell energy at market rates.
• In 2012, the company ranked 2nd in campaign donations of technology and Internet sections.
• You can also control what data is saved in your account with easy on/off controls, and even delete your data by date, product, and topic.

In 2025, Google announced SynthID Detector, a tool that uses watermarking to identify whether content such as text, images, audio, or video was generated using Google products. The sister service, Google AdSense, allows website owners to display these advertisements on their website and earn money every time ads are clicked. Department of Defense announced that Google had received a $200 million contract for AI in the military, along with Anthropic, OpenAI, and xAI. Google reportedly said „the deal would help artificial-intelligence companies get better security and use more than one cloud service.“ In July 2025, the U.S. Wiz, a company located in the U.S. and Israel, was cofounded in 2020 by Assaf Rappaport.

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• EU competition commissioner Margrethe Vestager said Google had violated EU antitrust rules by „imposing anti-competitive contractual restrictions on third-party websites“ that required them to exclude search results from Google’s rivals.
• In 2008, Google announced its „project 10100“, which accepted ideas for how to help the community and then allowed Google users to vote on their favorites.
• Upon discovering Ding had been in contact with Chinese state-owned companies, Google notified the FBI, who carried on the investigation of the data breach.

Later in 2019, some workers accused the company of retaliating against internal activists. Google CEO Sundar Pichai accused Damore of violating company policy by „advancing harmful gender stereotypes in our workplace“, and he was fired on the same day. Google became Alphabet’s largest subsidiary and the umbrella company for Alphabet’s Internet interests.

Also in February 2022, Google announced a $100 million fund to expand skills training and job placement for low-income Americans, in conjunction with non-profits Year Up, Social Finance, and Merit America. The company also decided to transform its office in Warsaw into a help center for refugees. Responding to the humanitarian crisis after the 2022 Russian invasion of Ukraine, Google announced a $15 million donation to support Ukrainian citizens. In March 2007, in partnership with the Mathematical Sciences Research Institute (MSRI), Google hosted the first Julia Robinson Mathematics Festival at its headquarters in Mountain View. One of its first projects was to develop a viable plug-in hybrid electric vehicle that can attain 100 miles per gallon.

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The company opened on the NASDAQ National Market under the ticker symbol GOOGL with an offering of 19,605,052 shares at a price of $85 per share. At that time Page, Brin and Schmidt agreed to work together at Google for 20 years, until the year 2024. In 2003, after outgrowing two other locations, the company leased an office complex from Silicon Graphics, at 1600 Amphitheatre Parkway in Mountain View, California. He had been trying to find a CEO that Page and Brin would accept for several months, but they rejected several candidates because they wanted to retain control over the company.

In 2017, three women sued Google, accusing the company of violating California’s Equal Pay Act by underpaying its female employees. It was ruled in 2025 by the Justice Department alongside 17 other states that Google operates a monopoly in online advertising aviator pin up login technology. The DoJ also sought a ban on Google re-entering the browser market for five years and restrictions on its investments in rival search or AI technologies. On October 8, 2024, The U.S. government suggested it could request Google to divest parts of its business, such as the Chrome browser and Android, due to its alleged monopoly in online search.

It also stated that it is committed to operating its data centers and offices using only carbon-free energy by 2030. In September 2020, Google announced it had retroactively offset all of its carbon emissions since the company’s foundation in 1998. This will grow their green energy profile by 40%, giving them an extra 1.6 gigawatt of clean energy, the company said.

In June 2014, Google announced Google Cardboard, a simple cardboard viewer that lets the user place their smartphone in a special front compartment to view virtual reality (VR) media. In July 2013, Google introduced the Chromecast dongle, which allows users to stream content from their smartphones to televisions. Google Earth, launched in 2005, allows users to see high-definition satellite pictures from all over the world for free through a client software downloaded to their computers. A job search product has also existed since before 2017, Google for Jobs is an enhanced search feature that aggregates listings from job boards and career sites. In 2023, Google released NotebookLM, an online tool for synthesizing documents using Gemini.

While conventional search engines ranked results by counting how many times the search terms appeared on the page, they theorized about a better system that analyzed the relationships among websites. To use free online calculator you can use both ordinary numeric buttons at the top of a keyboard and numeric buttons on the right of a keyboard. Commands for the online calculator you can enter not only the mouse, but with a digital computer keyboard. Google has been criticized for continuing to collect location data from users who had turned off location-sharing settings.

Schmidt was not initially enthusiastic about joining Google either, as the company’s full potential had not yet been widely recognized at the time, and as he was occupied with his responsibilities at Novell where he was CEO. Eventually, they changed the name to Google; the name of the search engine was a misspelling of the word googol, a very large number written (1 followed by 100 zeros), picked to signify that the search engine was intended to provide large quantities of information. PageRank was influenced by a similar page-ranking and site-scoring algorithm earlier used for RankDex, developed by Robin Li in 1996, with Page’s PageRank patent including a citation to Li’s earlier RankDex patent; Li later went on to create the Chinese search engine Baidu. Page and Brin originally nicknamed the new search engine „BackRub“ because the system checked backlinks to estimate the importance of a site. Page and Brin would also use their friend Susan Wojcicki’s garage as their office when the search engine was set up in 1998. Google began in January 1996 as a research project by Larry Page and Sergey Brin while they were both PhD students at Stanford University in California, United States.

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Google provided anonymized location data from devices in the area, which raised privacy concerns due to the potential inclusion of unrelated protesters. In 2020, the FBI used a geofence warrant to request data from Google about Android devices near the Seattle Police Officers Guild building following an arson attempt during Black Lives Matter protests. In August 2024, Google sent an email to users informing them of its legal obligation to disclose certain confidential information to U.S. government authorities. Reuters reported that the lawsuit alleged that Google’s CEO Sundar Pichai sought to keep the users unaware of this issue. On January 21, 2019, French data regulator CNIL imposed a record €50 million fine on Google for breaching the European Union’s General Data Protection Regulation.

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Google continued to monetize and profit from sites propagating climate disinformation even after the company updated their policy to prohibit placing their ads on similar sites. The company also actively funds and profits from climate disinformation by monetizing ad spaces on most of the largest climate disinformation sites. In October 2020, the company pledged to make the packaging for its hardware products 100% plastic-free and 100% recyclable by 2025. The wind energy comes from two power plants in South Dakota, one in Iowa and one in Oklahoma. The commitment will make Google „the world’s largest corporate buyer of renewable power, with commitments reaching 2.6 gigawatts (2,600 megawatts) of wind and solar energy“.

In September 2024, Competition and Markets Authority (CMA) provisionally found that Google engaged in anti-competitive practices in the online advertising technology market, potentially harming thousands of UK publishers and advertisers. In August 2024, District of Columbia U.S. District Court Judge Amit Mehta ruled that Google held a monopoly in online search and text advertising in violation of Section 2 of the Sherman Antitrust Act. On March 20, 2019, the European Commission imposed a €1.49 billion ($1.69 billion) fine on Google for preventing rivals from being able to „compete and innovate fairly“ in the online advertising market. Israel expressed apprehension that the data transferred to the cloud services of these global corporations might be accessible to foreign law enforcement agencies. In 2008, Google announced its „project 10100“, which accepted ideas for how to help the community and then allowed Google users to vote on their favorites.

Even with the new policy, Google may remove information from only certain but not all search queries. In 2022, Google began accepting requests for the removal of phone numbers, physical addresses and email addresses from its search results. Google spent „tens of millions of dollars“ on getting major publishers such as Ubisoft and Take-Two to bring some of their biggest games to Stadia. In 2021, the Alphabet Workers Union was founded, composed mostly of Google employees. Most employees were also working from home due to the COVID-19 pandemic and the success of it even led to Google announcing that they would be permanently converting some of their jobs to work from home In April 2020, due to the COVID-19 pandemic, Google announced several cost-cutting measures.

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On March 11, 2008, Google acquired DoubleClick for $3.1 billion, transferring to Google valuable relationships that DoubleClick had with Web publishers and advertising agencies. The sale of $1.67 billion gave Google a market capitalization of more than $23 billion. Shares were sold in an online auction format using a system built by Morgan Stanley and Credit Suisse, underwriters for the deal.